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NPD Group sizes up the latest craze.
May 22, 2018
By: TOM BRANNA
Editor
Korea has been the center of the beauty world for several years now. Women everywhere are obsessed with the multi-step routines that are a hallmark of K-Beauty. In fact, Google searches for the term “K-Beauty” reached an all-time high in the first quarter of 2018. But The NPD Group says formulators shouldn't forget Japan, another country that boasts time-tested rituals and ingredients. Whereas K-Beauty is known for its playful approach, Japanese beauty is more about low-key luxury, ...
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